C.P. INTERTRADE AND GROUP COMPANIES 
CHAROEN POKPHANDPRODUCE AND CP Intertrade company Ltd. and companies in the international trade business group intend to develop products and push forward programs to promote health and well-being of consumers, especially products that are the main products in accordance with the guidelines for the health of Thailand and international by using the potential, Company resources and stakeholders to prevent and solve health problems of All groups of people. To support the Sustainable Development Goals, Goals 2 and 3 focus on hunger and promoting health and well-being.
-
Number of new products
focused on health
and well-being2334100%
The Group is committed to investing in research and development, operating according to international standards, controlling and monitoring quality throughout the value chain, and promoting understanding of good nutrition for society as a whole. We focus on increasing the capacity of our employees (People), developing processes based on international standards (Process), offering products for promote good health and well-being (Product), and promote understanding of health issues (Promotion of Health) by providing product information and initiatives.
CP Intertrade views this as an opportunity to develop products and services using our expertise in agribusiness and food, retail and distribution, and pharmaceuticals. The Group is committed to investing in research and development, operating according to international standards, controlling and monitoring quality throughout the value chain, and promoting understanding of good nutrition for society as a whole. We focus on increasing the capacity of our employees (People), developing processes based on international standards (Process), offering products for promote good health and well-being (Product), and promote understanding of health issues (Promotion of Health) by providing product information and initiatives.
We believe good manufacturing processes require good systems and standards.As a result, we are continually improving our food quality and safety systems, using laboratory analysis, automation, traceability systems and regular certification to international standards, such as ISO/IEC 17025 accreditation, by both internal and external parties
CP Intertrade is determined to research and develop products to
improve consumers’ health and well-being, including continuously introducing new
products through research and development that leverage modern food technology and
meet international standards. To achieve this, the Group established a food research
and development center that supports expert food researchers’ and developers’
creativity and showcases their ability to test new products and emphasizes their
determination to research and develop healthy products. Furthermore, different
people have different food demands at different ages, and therefore it is necessary
to develop food innovations that promote a good quality of life for global
consumers. To accomplish this, they use pilot factories to test and develop products
that can immediately respond to different market demands.
The Company has developed products for better health and well-being in response to
vastly changing consumers’ food consumption trends. Consumers currently consider the
benefits and nutrition of food as their top priority. C.P. Intertrade have
continuously produced products for better health and
well-being at research and development center is
located in Nakhon Luang District, Phra Nakhon Si Ayutthaya Province.
Under the Thai Rice Project, Thai Children Project
for Thai youths to create world-class
C.P. Intertrade Co., Ltd., manufacturer and distributor “Khao Trachat” focuses on the strategy of sport marketing and is considered one of the strategies to build a brand and expand to reach consumers both domestically and internationally through support. Promote and create opportunities for Thai youths to play sports and compete in various tournaments with athletes who create outstanding performance as models
The main goal is to make brand rice a part of daily life or lifestyle product through various activities. and communication to create awareness through sports or sports marketing, which is part of the daily life of consumers. It also helps with nutrition. because the brand rice also has the rice brand less sugar For the health of athletes and suitable for athletes as well Therefore, it is believed that it will be an important part to develop Thai athletes to have skills that are on par with the world-class
By bringing chai brand rice as part of sports and music, the brand will be closer to consumers. Helping to change the consumer’s perspective on the branded rice make the brand come alive The aforementioned strategy will be applied both domestically and internationally. It is considered a Global Platform starting from Thailand. reflected around the world Currently, tiered rice is exported to more than 100 countries. This year, the company uses the budget for sports strategy. Marketing over 15 million baht and will increase to over 20 million baht in 2020 through sponsorship of athletes, sports associations, as well as organizing various events.
Support badminton players
Support the Women’s Golf Association
Support True Bangkok United
CP Intertrade company Ltd. and companies in the international trade business group intend to develop products and push forward programs to promote health and well-being of consumers, especially products that are the main products in accordance with the guidelines for the health of Thailand and international by using the potential, Company resources and stakeholders to prevent and solve health problems of All groups of people. To support the Sustainable Development Goals, Goals 2 and 3 focus on hunger and promoting health and well-being.
-
Number of new products
focused on health
and well-being2334100%
The Group is committed to investing in research and development, operating according to international standards, controlling and monitoring quality throughout the value chain, and promoting understanding of good nutrition for society as a whole. We focus on increasing the capacity of our employees (People), developing processes based on international standards (Process), offering products for promote good health and well-being (Product), and promote understanding of health issues (Promotion of Health) by providing product information and initiatives.
CP Intertrade views this as an opportunity to develop products and services using our expertise in agribusiness and food, retail and distribution, and pharmaceuticals. The Group is committed to investing in research and development, operating according to international standards, controlling and monitoring quality throughout the value chain, and promoting understanding of good nutrition for society as a whole. We focus on increasing the capacity of our employees (People), developing processes based on international standards (Process), offering products for promote good health and well-being (Product), and promote understanding of health issues (Promotion of Health) by providing product information and initiatives.
We believe good manufacturing processes require good systems and standards.As a result, we are continually improving our food quality and safety systems, using laboratory analysis, automation, traceability systems and regular certification to international standards, such as ISO/IEC 17025 accreditation, by both internal and external parties
CP Intertrade is determined to research and develop products to
improve consumers’ health and well-being, including continuously introducing new
products through research and development that leverage modern food technology and
meet international standards. To achieve this, the Group established a food research
and development center that supports expert food researchers’ and developers’
creativity and showcases their ability to test new products and emphasizes their
determination to research and develop healthy products. Furthermore, different
people have different food demands at different ages, and therefore it is necessary
to develop food innovations that promote a good quality of life for global
consumers. To accomplish this, they use pilot factories to test and develop products
that can immediately respond to different market demands.
The Company has developed products for better health and well-being in response to
vastly changing consumers’ food consumption trends. Consumers currently consider the
benefits and nutrition of food as their top priority. C.P. Intertrade have
continuously produced products for better health and
well-being at research and development center is
located in Nakhon Luang District, Phra Nakhon Si Ayutthaya Province.
Under the Thai Rice Project, Thai Children Project
for Thai youths to create world-class
C.P. Intertrade Co., Ltd., manufacturer and distributor “Khao Trachat” focuses on the strategy of sport marketing and is considered one of the strategies to build a brand and expand to reach consumers both domestically and internationally through support. Promote and create opportunities for Thai youths to play sports and compete in various tournaments with athletes who create outstanding performance as models
The main goal is to make brand rice a part of daily life or lifestyle product through various activities. and communication to create awareness through sports or sports marketing, which is part of the daily life of consumers. It also helps with nutrition. because the brand rice also has the rice brand less sugar For the health of athletes and suitable for athletes as well Therefore, it is believed that it will be an important part to develop Thai athletes to have skills that are on par with the world-class
By bringing chai brand rice as part of sports and music, the brand will be closer to consumers. Helping to change the consumer’s perspective on the branded rice make the brand come alive The aforementioned strategy will be applied both domestically and internationally. It is considered a Global Platform starting from Thailand. reflected around the world Currently, tiered rice is exported to more than 100 countries. This year, the company uses the budget for sports strategy. Marketing over 15 million baht and will increase to over 20 million baht in 2020 through sponsorship of athletes, sports associations, as well as organizing various events.
Support badminton players
Support the Women’s Golf Association
Support True Bangkok United
