The economic challenge of the 4.0 era is rapidly changing consumer demand and direction. World class at
C.P. Intertrade Co., Ltd. And companies in the international trade business group Charoen Pokphand Group It needs to be adjusted accordingly. Moreover, the business context places greater emphasis on social and environmental responsibility. Innovation is our priority, and we believe that it will help drive the business forward with sustainability on the basis of rapid change

C.P. Intertrade Company Limited and companies in the international business group community recognizes the importance of cultivating and creating a positive attitude towards creation, innovation and development create innovation covering 3 areas: economy, technology and society. The company started by focusing on the operations of the operational staff. By focusing on employees to solve problems on-site by themselves, a feedback system
(Kaizen Suggestion), and it provides incentives by creating a platform for employees to present their management as they develop into a certain culture. Next, there is a goal for employees to work together, so there is a teamwork set.

Using the concept of QCC System allows employees to group together. Solving tougher problems, decisions are made between teams to achieve joint resolution through the CPI Project process, covering optimization, cost reduction and continuous improvement. Then focus on cooperation as “Cross Function” develop into the Innovation System process sent to “CP INNOVATION” of the group. Employees show their potential in the CPI Award performance contest with the aim of recognizing innovators who invented their work and to share. Employees’ knowledge and experience exchange, and works will be developed and upgraded to the Group’s innovation competition.

CP Innovation Festival is a platform for employees of the Charoen Pokphand Group to think of new innovations to enhance their potential, operations covering economics, technology. Society and Stakeholders: In this regard, there is an outstanding innovation contest process within the organization 2 years / time and a Chairman award to employees who invent outstanding innovation by Chairman of the Executive Board of Charoen Pokphand Group.

Chief Executive Officer
Mr. Sumeth Laomoraphorn

The key to creating something new is, first and foremost, not to get caught up in the pleasure of the old. If as long as we still have the satisfaction of old things We will never be able to develop ourselves into something new. On this issue, if we had the opportunity to listen to President Thanin’s speech Regular Senior President of CP Group We’ll find out what we’ve accomplished. you will commend Then you will allow us to be content with three months, some a month. but only for one day you are satisfied If we listen to his words, we can clearly interpret that he is the leader of the highest organization of the CP Group. one day satisfied but he allowed the secondary descending, satisfied, descending. It indicates that in your work You will not let success engulf creativity because when we fall into the same success traps. We don’t know that we’re ignorantly entering into negligence. We have to put into practice what the Senior President has given us. When we’ve accomplished something, we’re proud of it. Keep this pride to encourage us to create. But at the same time, don’t get caught up in success for too long. open your own worldview Make a glass full of water to support more new things.

Guided by the objective of putting our Six Core Values into practice, the ‘One Day Satisfaction’ Project encourages employees to get involved in initiating Deas, improving them, and creating innovations – to cembracesultivate a mindset that change, where they are satisfied in their successes for one day, but continue to strive for improvement the next. The Project encourages them to innovate new ideas for projects based on the concepts of simplification, achieving speed and quality, and benefiting multiple stakeholders. This concept has helped employees develop a more concrete understanding of the Group’s values, and a core part of this Project involves encouraging employees to participate more actively in projects. Afterwards, participating employees receive scores that go towards the criteria for recognizing them as a Group ‘Innovator.’

The One Day Satisfaction Project is now in its second year, and as of year-end 2020, a total of 467 employees participated in 514 work improvement projects. The participating employees also collected scores to become ‘Innovators,’ resulting in a total of 68 ‘Innovators’ from all levels. Likewise, it has enabled employees to adopt a good perspective on improving their own work through new ideas and methods. This is the idea of putting values into practice, which is one of the essential foundations for becoming an innovative organization.

Khao CP Company Limited and companies in the international trading business group There is a business operation with a focus on operations to create sustainability for the organization. By focusing on driving the organization to achieve the strategy. goals that have been set Resources within the organization, whether it is personnel, knowledge, innovations, management systems or standards set. It is an element that creates rapid business progress.

1. Kaizen Suggestion
2. CPI Project
3. Innovation
4. Factory

For projects or projects awarded by the CPI Award project, the owner of the project will receive additional points forcollecting Charoen Pokphand Group Innovators Points.

Benefits from implementing the project

1. Executives and employees at all levels have developed and operate according to the Company’s management standard system (SHE Energy CSR Management Standard) in order to make every factory in the business group have a good management system in the international system.
2. Executives and employees at all levels are involved in the invention. Create innovations in processes, services or new products for the company.
3. Executives and employees at all levels are involved in the operation of improvements to reduce production costs with efficiency. and promote activities in areas such as quality, safety and environment.
4. Executives and employees at all levels are involved in the feedback process. Cost reduction and efficiencyproject