C.P. INTERTRADE AND GROUP COMPANIES 
CHAROEN POKPHANDPRODUCE AND The inequality problem is one of the reasons for the state of division. Separation of people in society (Social Nowadays, society has low trust, making businesses more vulnerable to reputational and regulatory risks.
Increasing and affecting the operating results of Long-term business operations. It’s just a social problem that is just around the corner, but it can become a risk to the business sector as well.
At the same time, businesses must establish a connection between business and society by integrating the needs or expectations of the people of society as part of the corporate goals.
-
Number of farmers who
are promoted to
occupation and income1,2476,27910,1049,509100% -
Number of vulnerable
groups receiving
promotion & quality of life–3752,4383,041100%
Moreover, CP Intertrade has established the ‘C.P. for Sustainability Program’ where every Business Group collaborates to formulate strategies to ensure cohesion. In addition, C.P. Group is committed to improving communities’ quality of life as seen from its approaches in community development, poverty reduction, and agriculture. There are also events giving recognition to outstanding projects.
- Enhancing Knowledge and skills
- Providing training
- Providing consultation
- Performing technology transfer
- Developing basic learning infrastructure
- Accessing financial capital
- Exchanging knowledge and experience
- Enhancing value towards innovation
- Generating income through employment
- Performing marketing and customer research
- Community investment
- Grants
The agricultural sector is still an integral part of the
economies of Thailand and many other countries around the world, as it is relevant
to the livelihood of many people. Yet, most farmers are still in poverty due to the
lack of capital, knowledge, technology, and access to markets. Meanwhile, CP
Intertrade has the resources and can collaborate with relevant parties in order to
improve the farmers’ quality of life, especially to eradicate poverty as part of
addressing
Goal 1 of the SDGs.
CP Intertrade holistic operations seek to support farmers by developing their skills and enhancing their land management capability. Our operations prioritize programs that can create economic, social, and environmental values and align with the Four-in-One approach comprising the public sector, private sector, financial institutions, and farmers. We also support the legislation of Contract Farming and other integrated projects to ensure self-sufficiency and sustainability for farmers.
- Marketing and sales channel support for farmers
- Supporting contract farmers
- Four-in-One innovative projects
for modern and sustainable agriculture - Knowledge, technology, and skill development
Employment of local farmers - Promoting farmers’ access to funding
- Social Enterprise (SE) Development
“Thai Farmer’s Rice Year 3”
KhaoTraChat joins with partners under Charoen Pokphand Group to combine the “Thai Farmer’s Rice Year 3” project to help farmers cope with the Covid-19 and falling jasmine rice prices. Invite Thai people to eat jasmine rice from Thai farmers. Through the distribution channels of convenience stores and shopping malls near home under the Charoen Pokphand group such as 7-Eleven, Makro and CP Fresh Mart.
Mr. Thiti Lujintanon, Chief Operating Officer The rice and food business in Thailand and abroad revealed that “Thai rice industry in 2020 is likely to decline. both in terms of quantity and export value which over the years Major rice importers and major rice producers in the world include China, Indonesia and the Philippines. has a policy to reduce dependence, slow down purchases, focus on increasing domestic rice production In addition, after the spread of the COVID-19 virus As a result, since March Exports are interrupted making a variety of agricultural products to be exported Including jasmine rice was also affected.
C.P. Intertrade Co., Ltd. is a manufacturer and
distributor of branded rice packed in bags. “Rice Trachat” Seeing the
problems that are currently occurring, the company would like to be a
part of showing concern for Thai farmers by organizing the “Thai Farmer
Rice Year 3” project. by opening a point to buy freshly harvested rice
directly from farmers Through the cooperative rice mills, OHEC, as well
as additional SAO, a total of 46 points throughout the country, such as
Chiang Rai, Phayao, Yasothon, Surin, Maha Sarakham, Buriram,
Roi Et, Sisaket and Ubon Ratchathani,
etc., under the Company’s sustainable rice planting system development
project area. 190,198 rai
KhaoTraChat joins with partners under Charoen Pokphand Group to combine the “Thai Farmer’s Rice Year 3” project to help farmers cope with the Covid-19 and falling jasmine rice prices. Invite Thai people to eat jasmine rice from Thai farmers. Through the distribution channels of convenience stores and shopping malls near home under the Charoen Pokphand group such as 7-Eleven, Makro and CP Fresh Mart.
Mr. Thiti Lujintanon, Chief Operating Officer The rice and food business in Thailand and abroad revealed that “Thai rice industry in 2020 is likely to decline. both in terms of quantity and export value which over the years Major rice importers and major rice producers in the world include China, Indonesia and the Philippines. has a policy to reduce dependence, slow down purchases, focus on increasing domestic rice production In addition, after the spread of the COVID-19 virus As a result, since March Exports are interrupted making a variety of agricultural products to be exported Including jasmine rice was also affected.unable to export to foreign markets causing exports to slow Consumers in both the Thai and international markets have declining purchasing power. Turn to buy rice of the same quality as jasmine that is cheaper. In addition, this year the rainfall is quite plentiful. There are more volumes than the previous year. These factors resulted in the rice farmers having to face the crisis of falling rice prices.
C.P. Intertrade Co., Ltd. is a manufacturer and distributor of branded rice packed in bags. “Rice Trachat” Seeing the problems that are currently occurring, the company would like to be a part of showing concern for Thai farmers by organizing the “Thai Farmer Rice Year 3” project. by opening a point to buy freshly harvested rice directly from farmers Through the cooperative rice mills, OHEC, as well as additional SAO, a total of 46 points throughout the country, such as Chiang Rai, Phayao, Yasothon, Surin, Maha Sarakham, Buriram, Roi Et, Sisaket and Ubon Ratchathani, etc., under the Company’s sustainable rice planting system development project area. 190,198 rai
Mr. Thiti continued, “Thai Farmer’s Rice” is 100% authentic jasmine rice (1-3 months old). Its special selling point is white, fragrant, soft, sticky, delicious. It is the first jasmine rice harvested with good quality fresh from the fields. Buy directly from Thai farmers through the production process from a large and modern factory that meets international standards Which will be available for sale in the first lot, size 5 kg, priced at only 165 baht, from December 1, 2020 – January 31, 2021, can be purchased through various channels under the Charoen Pokphand Group only.”
The company believes that the business can grow sustainably. Community and society must develop at the same time, so we recognize the importance of supporting social and community activities. and with awareness of the roles and duties of a good citizen and the philosophy of 3 benefits to the sustainability of the company (to the country, the people and the company).
Therefore, we aim to promote activities that benefit vulnerable groups such as the disabled, the elderly, children, the socially disadvantaged, especially around the areas where the company operates. using knowledge and expertise in making a positive impact on society through a variety of support forms including: Supporting money, giving things, doing volunteer work, including transferring knowledge in various forms. especially about access to nutritious food and comprehensive education. To contribute to building a stable society and beneficial to the overall development of the country.
the Disabled
Promotion of
Children and the
Underprivileged
the elderly
The inequality problem is one of the reasons for the state of division. Separation of people in society (Social Nowadays, society has low trust, making businesses more vulnerable to reputational and regulatory risks.
Increasing and affecting the operating results of Long-term business operations. It’s just a social problem that is just around the corner, but it can become a risk to the business sector as well.
At the same time, businesses must establish a connection between business and society by integrating the needs or expectations of the people of society as part of the corporate goals.
-
Number of farmers who
are promoted to
occupation and income1,2476,27910,1049,509100% -
Number of vulnerable
groups receiving
promotion & quality of life–3752,4383,041100%
Moreover, CP Intertrade has established the ‘C.P. for Sustainability Program’ where every Business Group collaborates to formulate strategies to ensure cohesion. In addition, C.P. Group is committed to improving communities’ quality of life as seen from its approaches in community development, poverty reduction, and agriculture. There are also events giving recognition to outstanding projects.
- Enhancing Knowledge and skills
- Providing training
- Providing consultation
- Performing technology transfer
- Developing basic learning infrastructure
- Accessing financial capital
- Exchanging knowledge and experience
- Enhancing value towards innovation
- Generating income through employment
- Performing marketing and customer research
- Community investment
- Grants
The agricultural sector is still an integral part of the
economies of Thailand and many other countries around the world, as it is relevant
to the livelihood of many people. Yet, most farmers are still in poverty due to the
lack of capital, knowledge, technology, and access to markets. Meanwhile, CP
Intertrade has the resources and can collaborate with relevant parties in order to
improve the farmers’ quality of life, especially to eradicate poverty as part of
addressing
Goal 1 of the SDGs.
CP Intertrade holistic operations seek to support farmers by developing their skills and enhancing their land management capability. Our operations prioritize programs that can create economic, social, and environmental values and align with the Four-in-One approach comprising the public sector, private sector, financial institutions, and farmers. We also support the legislation of Contract Farming and other integrated projects to ensure self-sufficiency and sustainability for farmers.
- Marketing and sales channel support for farmers
- Supporting contract farmers
- Four-in-One innovative projects
for modern and sustainable agriculture - Knowledge, technology, and skill development
Employment of local farmers - Promoting farmers’ access to funding
- Social Enterprise (SE) Development
“Thai Farmer’s Rice Year 3”
KhaoTraChat joins with partners under Charoen Pokphand Group to combine the “Thai Farmer’s Rice Year 3” project to help farmers cope with the Covid-19 and falling jasmine rice prices. Invite Thai people to eat jasmine rice from Thai farmers. Through the distribution channels of convenience stores and shopping malls near home under the Charoen Pokphand group such as 7-Eleven, Makro and CP Fresh Mart.
Mr. Thiti Lujintanon, Chief Operating Officer The rice and food business in Thailand and abroad revealed that “Thai rice industry in 2020 is likely to decline. both in terms of quantity and export value which over the years Major rice importers and major rice producers in the world include China, Indonesia and the Philippines. has a policy to reduce dependence, slow down purchases, focus on increasing domestic rice production In addition, after the spread of the COVID-19 virus As a result, since March Exports are interrupted making a variety of agricultural products to be exported Including jasmine rice was also affected.
C.P. Intertrade Co., Ltd. is a manufacturer and
distributor of branded rice packed in bags. “Rice Trachat” Seeing the
problems that are currently occurring, the company would like to be a
part of showing concern for Thai farmers by organizing the “Thai Farmer
Rice Year 3” project. by opening a point to buy freshly harvested rice
directly from farmers Through the cooperative rice mills, OHEC, as well
as additional SAO, a total of 46 points throughout the country, such as
Chiang Rai, Phayao, Yasothon, Surin, Maha Sarakham, Buriram,
Roi Et, Sisaket and Ubon Ratchathani,
etc., under the Company’s sustainable rice planting system development
project area. 190,198 rai
KhaoTraChat joins with partners under Charoen Pokphand Group to combine the “Thai Farmer’s Rice Year 3” project to help farmers cope with the Covid-19 and falling jasmine rice prices. Invite Thai people to eat jasmine rice from Thai farmers. Through the distribution channels of convenience stores and shopping malls near home under the Charoen Pokphand group such as 7-Eleven, Makro and CP Fresh Mart.
Mr. Thiti Lujintanon, Chief Operating Officer The rice and food business in Thailand and abroad revealed that “Thai rice industry in 2020 is likely to decline. both in terms of quantity and export value which over the years Major rice importers and major rice producers in the world include China, Indonesia and the Philippines. has a policy to reduce dependence, slow down purchases, focus on increasing domestic rice production In addition, after the spread of the COVID-19 virus As a result, since March Exports are interrupted making a variety of agricultural products to be exported Including jasmine rice was also affected.unable to export to foreign markets causing exports to slow Consumers in both the Thai and international markets have declining purchasing power. Turn to buy rice of the same quality as jasmine that is cheaper. In addition, this year the rainfall is quite plentiful. There are more volumes than the previous year. These factors resulted in the rice farmers having to face the crisis of falling rice prices.
C.P. Intertrade Co., Ltd. is a manufacturer and distributor of branded rice packed in bags. “Rice Trachat” Seeing the problems that are currently occurring, the company would like to be a part of showing concern for Thai farmers by organizing the “Thai Farmer Rice Year 3” project. by opening a point to buy freshly harvested rice directly from farmers Through the cooperative rice mills, OHEC, as well as additional SAO, a total of 46 points throughout the country, such as Chiang Rai, Phayao, Yasothon, Surin, Maha Sarakham, Buriram, Roi Et, Sisaket and Ubon Ratchathani, etc., under the Company’s sustainable rice planting system development project area. 190,198 rai
Mr. Thiti continued, “Thai Farmer’s Rice” is 100% authentic jasmine rice (1-3 months old). Its special selling point is white, fragrant, soft, sticky, delicious. It is the first jasmine rice harvested with good quality fresh from the fields. Buy directly from Thai farmers through the production process from a large and modern factory that meets international standards Which will be available for sale in the first lot, size 5 kg, priced at only 165 baht, from December 1, 2020 – January 31, 2021, can be purchased through various channels under the Charoen Pokphand Group only.”
The company believes that the business can grow sustainably. Community and society must develop at the same time, so we recognize the importance of supporting social and community activities. and with awareness of the roles and duties of a good citizen and the philosophy of 3 benefits to the sustainability of the company (to the country, the people and the company).
Therefore, we aim to promote activities that benefit vulnerable groups such as the disabled, the elderly, children, the socially disadvantaged, especially around the areas where the company operates. using knowledge and expertise in making a positive impact on society through a variety of support forms including: Supporting money, giving things, doing volunteer work, including transferring knowledge in various forms. especially about access to nutritious food and comprehensive education. To contribute to building a stable society and beneficial to the overall development of the country.
the Disabled
Promotion of
Children and the
Underprivileged
the elderly
