Heart Living Right
Corporate governance is an important foundation for achieving sustainable growth in a business. C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service, C.P.Group has implemented a corporate governance system to promote and ensure compliance in the following areas: Corporate Governance Principles, Business Code of Conduct, Policies and ethical best practices, and Supplier Code of Conduct, all of which are related to laws, social norms, and corporate regulations in the value chain.
SUPPORTING THE SDGs
SDG 2
Zero Hunger
2.1 Access to food that is nutritious and safe based on international standards
2.2 End all forms of malnutrition
SDG 3
Health and Well-being
3.4 Reduce mortality from non-communicable diseases and support good well-being
3.B Support research, development, and access to affordable essential medicines and vaccines
OPPORTUNITIES AND CHALLENGES
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service intend to develop products and push forward programs to promote health and well-being of consumers, especially products that are the main products in accordance with the guidelines for the health of Thailand and international by using the potential, Company resources and stakeholders to prevent and solve health problems of All groups of people. To support the Sustainable Development Goals, Goals 2 and 3 focus on hunger and promoting health and well-being.
2030 GOALS
Total sales volume of consumer products and services help promote health and well-being. 50%
KEY OPERATING RESULTS IN 2023
FOOD SAFETY PRODUCTS
100% of all products.
PRODUCT DEVELOPMENT FOR HEALTH
HEALTH PRODUCT RESEARCH AND DEVELOPMENT CENTER
CP Intertrade is determined to research and develop products to improve consumers’ health and well-being, including continuously introducing new products through research and development that leverage modern food technology and meet international standards. To achieve this, the Group established a food research and development center that supports expert food researchers’ and developers’ creativity and showcases their ability to test new products and emphasizes their determination to research and develop healthy products. Furthermore, different people have different food demands at different ages, and therefore it is necessary to develop food innovations that promote a good quality of life for global consumers. To accomplish this, they use pilot factories to test and develop products that can immediately respond to different market demands.
The Company has developed products for better health and well-being in response to vastly changing consumers’ food consumption trends. Consumers currently consider the benefits and nutrition of food as their top priority. C.P. Intertrade have continuously produced products for better health and well-being at research and development center is in Nakhon Luang District, Phra Nakhon Si Ayutthaya Province.
MANAGEMENT GUIDELINES AND MANAGEMENT OF HEALTH PRODUCT INNOVATION
MANAGEMENT APPROACH
Promoting health and well-being for all people is a common priority for all countries. CP Intertrade views this as an opportunity to develop products and services using our expertise in agribusiness and food, retail and distribution, and pharmaceuticals.
The Group is committed to investing in research and development, operating according to international standards, controlling and monitoring quality throughout the value chain, and promoting understanding of good nutrition for society. We focus on increasing the capacity of our employees (People), developing processes based on international standards (Process), offering products for promote good health and well-being (Product), and promote understanding of health issues (Promotion of Health) by providing product information and initiatives.
PEOPLE
We strongly believe that to produce safe, high-quality food, we must look to the quality of our employees. Therefore, we invest heavily in the recruitment, training and development of our staff,
working with industry experts to ensure that we are able to efficiently manage risk and quality control. This is important along the entire value chain from the sourcing of raw materials
through to manufacture and delivery to our consumers.
PROCESS
We believe good manufacturing processes require good systems and standards.
As a result, we are continually improving our food quality and safety systems, using laboratory
analysis, automation, traceability systems and regular certification to international standards, such
as ISO/IEC 17025 accreditation, by both internal and external parties.
ì ISO 9001:2015 ì GHPs ì HACCP ì BRC Issue 8 ì FSMA ì FDA standards
PRODUCT
We believe that product innovation plays a vital role in improving health and well-being, and are
dedicated to investing in it. We have created more diverse product ranges, improving both taste and nutritional value and continue to do so. We also focus on developing new products for different target groups, including functional and medical foods.
PROMOTION OF HEALTH
We believe that clear and accurate product information can help consumers make good decisions.
As a result, we have a strong focus on communicating clear, accurate, and sufficient information to our customers. In addition, we engage in a number of projects to support public education on
appropriate levels of consumption, food hygiene and nutrition as well as initiatives that provide
consumers with better access to nutritious food products.
RD 43 RICE “ GOOD HEALTH IN EVERY MEAL "
Currently, most consumers Pay more attention to eating. Whether it’s sweet or savory, they tend to choose products that have relatively little sugar. For the health of yourself and those you love.
Chat Lite rice (RD 43) is therefore the answer to the selection problem. Similar to when we order less sweet coffee, Chat Light rice is therefore “light sweet rice” with a glycemic index value. medium rather low Suitable for those who are health conscious and suitable for giving to those you love. Because it is soft rice Less sugar but still delicious, Jasmine style.
THE MOST POPULAR PRODUCT “KHAO TRA CHAT"
“KHAO TRA CHAT” showcases the potential of being a leader in the production and export of Thai rice to the world level.
Reinforcing product and service quality standards that consumers around the world are confident in and Always accepted
Khao Tra Chat (Royal Umbrella) reinforces quality standards. Being a leader in the production and export of Thai rice to the world at “THAIFEX – ANUGA ASIA”, the largest and most comprehensive food and beverage exhibition in Asia organized by the Department of International Trade Promotion (DITP). Ministry of Commerce.
At the Impact Arena Convention Center, Muang Thong Thani, with Mr. Thiti Luchintanon, Chief Operating Officer of CP Intertrade Company Limited, welcoming businesspeople and partners. From abroad such as
Senegal, Republic of Cote d’Ivoire (Ivory Coast), Brunei, Darussalam, Saudi Arabia, Iraq, Kuwait, United States, Canada, Belgium, Italy, Spain, United Kingdom, Singapore, Hong Kong, Malaysia, China, Japan and Australia, etc.
This is considered another channel for trade negotiations between Thai exporters and buyers from around the world. Increase opportunities for business negotiations and expand the market to present Thai rice products to be known in countries around the world.
This year, Khao Tra Chat continues to reinforce the quality standards of products and services that consumers around the world are confident in and have always accepted through confirmation with world-class awards that have been continuously received.
CASE STUDY
C.P. FOOD FAIR 2023
Charoen Pokphand Group, led by CEO Supachai Chearavanont, Dr. Arch Taolanont, Senior Vice President and senior executives Honored to visit the Khao Tra Chat booth at C.P. FOOD FAIR 2023, a food, beverage and product expo. Charoen Pokphand Group “Show-Watch-Taste Shop“which is organized under the concept “Loy Krathong Festival” on 26 Nov. 2023
Mr. Thiti Luchintanon, Chief Executive Officer Operations department Welcomed at the Charoen Pokphand Group Leadership Institute, Pak Chong District, Nakhon Ratchasima Province.
Khao Tra Chat joins a booth under the concept
“The best of deliciousness in 2 styles”
allows consumers to choose the type of jasmine rice they like.
🍚The first style, New Jasmine Rice, Chat Brand,
“Fragrant, soft, sticky all year long” presents the menu Benja Teriyaki Chicken.
🍚The second style, Chatthong Rice,
“Fragrant, soft, beautifully cooked, grainy” offers a menu of shrimp fried rice and Krathongthong cereals.
THAI FARMER RICE, YEAR 5th
Khao Tra Chat and companies in the Charoen Pokphand Group Committed to running a business that grows alongside a sustainable society Continuously with the project “Thai Farmer Rice” Year 5 joins forces with businesses in the Charoen Pokphand Group to help rice farmers. Support farmers who grow jasmine rice through the project. “Thai Farmer Rice” Year 5, quality jasmine rice purchased directly from farmers. Import standard production processes from factories, improve quality and package bags under the brand. “Thai Farmer Rice” is ready to pass on smiles from farmers to every dish.
Distribution channels 7-Eleven, Lotus, Makro bring the potential of their affiliated businesses Produce and distribute Thai farmer rice, size 5 kilograms, price only 189 baht. Which will start selling from January 18th onwards. We would like to invite consumers. Come try the new jasmine rice at the beginning of the season, sourced directly from farmers. Harvest every smile Every word has meaning, creating smiles, happiness and pride for Thai farmers.
Thai rice consumption campaign “THAI CHILDREN EAT THAI FOOD”
Thai rice consumption campaign “Thai children eat Thai rice”. The event was honored by Mr. Udom Srisomsong, Deputy Director-General of the Department of Internal Trade. presided over the ceremony and gave the opening speech, with Mr. Yongyut Phruekmahadamrong, Deputy Managing Director Chat brand rice executive and hold office President of the Thai Rice Bag Operators Association Attended the opening ceremony and participate in award activities Rice cooking contest from the kids Schools that have qualified for the finals Plus Khao Tra Chat also has a special ice cream menu. Made from new fragrant rice, Chat brand Let’s share it with you.
Organized by the Department of Internal Trade in collaboration with the Thai Rice Bag Operators Association on February 19, 2023, on the 4th floor, Zone A, MBK Center Shopping Center.
SUPPORTING THE SDGs
SDG 1
No Poverty
1.2 Reduce poverty by at least 50%
1.4 Equal rights to ownership, basic services, technology, and economic resources
SDG 4
Quality Education
4.4 Increase the number of people with the necessary financial skills
SDG 8
Decent Work and Economic Growth
8.6 Substantially reduce the proportion of youth not in employment, education or training
SDG 10
Reduced Inequalities
10.1 Reduce income inequality
OPPORTUNITIES AND CHALLENGES
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service intend to develop products and push forward programs to promote health and well-being of consumers, especially products that are the main products in accordance with the guidelines for the health of Thailand and international by using the potential, Company resources and stakeholders to prevent and solve health problems of All groups of people. To support the Sustainable Development Goals, Goals 2 and 3 focus on hunger and promoting health and well-being.
2030 GOALS
Supported to generate incomes for small farmers and vulnerable groups along our supply chain.
100,000 Peoples
KEY OPERATING RESULTS IN 2023
KEY PERFORMANCES 2023
STRATEGIES TO INCREASE SOCIAL VALUE
MANAGEMENT APPROACH
The agricultural sector is still an integral part of the economies of Thailand and many other countries around the world, as it is relevant to the livelihood of many people. Yet, most farmers are still in poverty due to the lack of capital, knowledge, technology, and access to markets. Meanwhile, C.P. Intertrade has the resources and can collaborate with relevant parties in order to improve the farmers’ quality of life, especially to eradicate poverty as part of addressing Goal 1 of the SDGs.
CP Intertrade holistic operations seek to support farmers by developing their skills and enhancing their land management capability. Our operations prioritize programs that can create economic, social, and environmental values and align with the Four-in-One approach comprising the public sector, private sector, financial institutions, and farmers. We also support the legislation of Contract Farming and other integrated projects to ensure self-sufficiency and sustainability for farmers.
SUPPORTING FARMERS (for a Better Quality of Life)
Marketing and sales channel support for farmers
Supporting contract farmers
Four-in-One innovative projects for modern and sustainable agriculture
Knowledge, technology, and skill development & Employment of local farmers
Promoting farmers’ access to funding
Social Enterprise (SE) Development
Direct purchase of agricultural raw materials from farmers
MANAGEMENT APPROACH
The agricultural sector is still an integral part of the economies of Thailand and many other countries around the world, as it is relevant to the livelihood of many people. Yet, most farmers are still in poverty due to the lack of capital, knowledge, technology, and access to markets. Meanwhile, C.P. Intertrade has the resources and can collaborate with relevant parties in order to improve the farmers’ quality of life, especially to eradicate poverty as part of addressing Goal 1 of the SDGs.
CP Intertrade holistic operations seek to support farmers by developing their skills and enhancing their land management capability. Our operations prioritize programs that can create economic, social, and environmental values and align with the Four-in-One approach comprising the public sector, private sector, financial institutions, and farmers. We also support the legislation of Contract Farming and other integrated projects to ensure self-sufficiency and sustainability for farmers.
PERFORMANCE TO SUPPORT FARMERS TO GROW RICE DURING
SUSTAINABILITY AGRICULTURE
SUSTAINABILITY AGRICULTURE
PROMOTE FARMERS TO PLANT
SUPPORT FOR VULNERABLE GROUPS
MANAGEMENT APPROACH
The challenge affecting the world today is the global population. continually increasing Promotion and development of quality of life so that vulnerable populations receive equality in society. Something that should be of great importance to reduce inequality society formed under the concept that ‘Building a strong business foundation must go hand in hand with building a foundation. quality of life of people in society’, thus making the business group Have ideas and awareness of continual support for people in society.
The company believes that the business can grow sustainably. Community and society must develop at the same time, so we recognize the importance of supporting social and community activities. and with awareness of the roles and duties of a good citizen and the philosophy of 3 benefits to the sustainability of the company (to the country, the people and the company).
Therefore, we aim to promote activities that benefit vulnerable groups such as the disabled, the elderly, children, the socially disadvantaged, especially around the areas where the company operates. using knowledge and expertise in making a positive impact on society through a variety of support forms including: Supporting money, giving things, doing volunteer work, including transferring knowledge in various forms. especially about access to nutritious food and comprehensive education. To contribute to building a stable society and beneficial to the overall development of the country.
CASE STUDY
PROMOTE PEOPLE WITH DISABILITIES
“Sharing kindness to the disabled”
Royal prosthetic leg unit issued in collaboration
with the Prosthetic Leg Foundation
Thailand has a large number of amputees who need prosthetic limbs to have a good quality of life and be able to earn a living and provide for their families with pride. Not a burden to society But the cost of creating prosthetic legs is high. Prosthetics Foundation In Her Royal Highness Princess Srinagarindra Boromarajonani Prosthetic legs can be made at a low price because materials can be substituted for imported prostheses at no charge. Do not choose race or religion (no card required)
Therefore, we see the importance of helping and supporting the Royal Prosthetics Unit for more than 15 years continuously, giving royal rice to support the medical team and prosthetics technicians throughout the period of making prosthetics. And throughout the fiscal year, units will be issued 5 times per year.
Health Living Well
บริษัท ซี.พี. อินเตอร์เทรด จำกัด และบริษัทในกลุ่มธุรกิจการค้าระหว่างประเทศ เครือเจริญโภคภัณฑ์ ตระหนักถึงคุณค่าความสำคัญของความยั่งยืนด้านสังคม โดย ดำเนินธุรกิจภายใต้แนวคิดการพัฒนาพนักงานและสังคมให้เชื่องโยงกับมิติทางเศรษฐกิจขององค์กร โดยให้สิทธิและโอกาสที่จะได้รับการดูแลและผลประโยชน์ที่เป็นธรรม กระตุ้นให้พนักงานเห็นคุณค่าของการทำงานและเกิดความซื่อสัตย์ต่อองค์กร มีช่องทางการสื่อสารกับผู้มีส่วนได้เสีย มีความโปร่งใส สามารถตรวจสอบได้ มีระบบการจัดการมีสร้างการมีส่วนร่วมจากทุกฝ่าย สร้างสังคมรอบข้างให้เป็นสังคมที่มีคุณภาพ ได้รับการยอมรับจากสังคมและชุมชนในการประกอบการ ปลูกฝังอยู่ในกิจกรรมของคนในองค์กรสื่อไปถึงตราสินค้าและผลิตภัณฑ์ขององค์กร
